The story of Faisa is the story of a small and brilliant entrepreneurial venture. One of those stories that have made Italy such a beautiful and creative country and that make us look back with pride and ahead with enthusiasm.
The seventies, three business partners – including a young Roberto Saccenti who would be soon left to carry on the business by himself – and an idea: staking everything on linen in a city that specialized in carded fabrics.
With the help of: a friend working in Milan who knew everything about the emerging prêt-à-porter trend and a Northern-Italian linen-hemp mill.
The challenge consisted in warping and weaving this lesser-known yarn which, however, was meeting with great success among up-and-coming fashion designers and used for high-end, elegant collections. At first, they did with the little they had, the family-owned equipment, then they moved on to more sophisticated machinery. Roberto was always the one to choose the less beaten paths, even when he was left to continue the journey alone.
His choice, in some respects against the current of the time, brought him in close contact with some great names of fashion design: Coveri, Armani, Polo Ralph Lauren. Then he became an agent for Pratotrade at Pittimmagine, the link between production and runway shows in the Prato of the eighties and nineties, which was in full growth. In 2000, Roberto’s children, Daniele and Luca, joined the company. In the past fifteen years, they have been focusing on research and experimentation and Faisa has earned a reputation as a leading company in the production of fancy fabrics, in particular, yarn-dyed, both knit and shuttle woven, fabrics made with indigo yarns and jacquard fabrics.
Today, as back in the seventies, the key word is putting themselves to the test, developing and offering new and innovative products, keeping one eye on fashion trends and one on craftsmanship and tradition.
Faisa’s working philosophy has the reassuring sound of 12 looms placed inside the company, operating side by side with the firm’s creative heart.
The design and production departments are just steps away, in order to immediately translate the idea into a product. This is the first, crucial stage of a process that adapts to market needs without ever giving up on creativity. If Roberto started off by taking up a challenge, his children are in no way less daring.
And so, a tapestry, an image, a piece of cloth coming from who knows where acquires three-dimensionality, thickness, a soul, and turns into a fabric.